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IMG Signs up New Sponsor for Cycling's Tour de Suisse |
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Cycling - 18 Apr 2012 - IMG Schweiz, the Swiss arm of international sports and entertainment company IMG, has agreed a sponsorship deal with search.ch, the Swiss online search engine and phone directory, for cycling’s Tour de Suisse, the annual top-tier UCI World Tour race.
As part of the agreement, search.ch will be the presenting sponsor of the leader’s jersey for the points classification at the 2012 race.
IMG will be replaced as the marketer of the Tour de Suisse in 2015 by InfrontRingier, the joint venture set up between Infront Sports and Media, the Switzerland-based international sports marketing agency, and Ringier, the Swiss media company.
The 2012 Tour de Suisse will run from June 9 to 17 and will be broadcast in Switzerland by SRG SSR, the public-service broadcaster.
Sportcal
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