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Arena Returns as Italian Swimming Federation Sponsor in Four-year Deal |
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Swimming - 24 Jan 2013 - Arena, the international swimming brand, has agreed a four-year sponsorship deal with FIN, the Italian swimming federation.
The agreement signed by the Italy-based swimwear manufacturer follows an agreement at the end of last year to become the exclusive sponsor of USA Swimming in an eight-year deal, replacing rival Speedo.
Arena’s contract with FIN runs until the end of 2016 and includes exclusive sponsorship of Italy’s national swimming, water polo, synchronised swimming, open water swimming and rescue swimming teams, along with group and race officials.
Arena was previously the FIN equipment sponsor, but ahead of the 2008 Olympics the federation signed a four-year deal with the Jaked brand.
Cristiano Portas, Arena’s chief executive, said that the swimwear brand enjoyed its best-ever Olympics at London 2012 in terms of the number of medals won by federations and athletes that Arena sponsors.
Enrico Maria Tricarico, general manager of Arena Italy, said that the swimwear brand sponsors 15 of the best national federations around the world.
Sportcal
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