FILA, wrestling's governing body, has launched an international advertising campaign to help save the sport from being cut from the Olympic Games in 2020.
The interactive campaign will run across various print and online media outlets, including Facebook.
Nenad Lalovic, acting president of FILA, said: "Our new campaign is meant to complement the changes taking place within our federation. We have drawn on the basic elements of our sport – strength and universality - to express the values of wrestling, and wrestling’s value to the Olympic Movement."
FILA is undertaking a comprehensive, global effort to maintain wrestling as a sport on the Olympic programme, with today, May 1, marking the first day of 'World Wrestling Month'. In addition, a number of FILA member associations have formed a so-called 'Save Olympic Wrestling Coalition'.
Later this month, USA will face Iran in two wrestling exhibitions in New York and Los Angeles, as the sport attempts to play what it believes to be one of its strongest cards in its bid to regain its position on the Olympic Games programme: its ability to bring otherwise hostile nations together.
It will be the first visit to USA by an Iranian wrestling team for 10 years.
Earlier this year, the International Olympic Committee’s executive board recommended wrestling for exclusion after Rio 2016. Wrestling is now vying with baseball-softball, karate, roller sports, sport climbing, squash, wakeboarding and wushu for the available place on the programme.
The IOC executive board will decide in St Petersburg on May 29 which sport(s) to recommend for inclusion, and the final decision will be made in a vote of the full IOC membership at its Session in Buenos Aires in September 2013.