The International Triathlon Union, the sport's governing body, has today signed a sponsorship deal with Opel, the German car maker, for the remaining races of this year's top-tier World Triathlon Series, including the Grand Final in London.
Opel/Vauxhall Ampera will serve as the official auto supplier for the races in Hamburg, Germany on July 20 and 21, Stockholm, Sweden on August 24 and 25 and the London climax on September 11 to 15.
The vehicles will lead out the elite field of triathletes at all three events and shuttle dignitaries and VIPs in each host city.
Karl-Thomas Neumann, chief executive of Opel, said: "Triathlon is a rapidly-growing Olympic sport. It requires serious ambition, absolute perfection and enormous versatility - values that our Ampera also ideally represents. So we are delighted to be the only automaker to exclusively support the ITU World Triathlon Series in Europe with our emission-free electric vehicle."
The 2013 ITU World Triathlon Series has already taken in New Zealand, USA, Japan, Spain and most recently Kitzbühel in Austria.