Fifa, soccer's governing body, has announced changes to the kick-off times of seven matches at the 2014 World Cup following Friday's group stage draw, with one of them, England versus Italy, switched after demands by rights-holders.
The amendments are to allow for "later kick-off times in the hottest venues", Fifa said, and largely affect the matches in Manaus, the Amazonian city where heat and humidity are major concerns.
However, Fifa's argument is somewhat skewed by the fact that the England-Italy clash in Manaus on June 14, which was due to kick off at 9pm local time (2am in the UK), has actually been brought forward to 6pm local time.
Fifa claimed that playing the game three hours earlier will not affect the players' health as the conditions at that time are "similar," but it is understood that the decision to change the kick-off time was made following representations from the BBC and ITV, the UK's public-service and commercial broadcasters, respectively, and Rai, Italy's public-service broadcaster.
Bringing forward the England-Italy clash has meant that the game between Ivory Coast and Japan in Recife, also on June 14, will now start three hours later, at 10pm local time.
Cameroon versus Croatia in Manaus on June 18 has been moved from the heat of 3pm to a somewhat more temperate 6pm, so the Spain-Chile game in Rio is switched to 4pm, from 7pm.
There are three kick-off changes on June 22, precipitated by USA versus Portugal now kicking off in Manaus at 6pm, rather than 3pm. As a result, Belgium-Russia in Rio will kick off six hours earlier than originally scheduled, at 1pm, while South Korea versus Algeria in Porto Alegre has been pushed back three hours to 4pm.
Last month, FIFPro, the international soccer players’ union, called for 2014 World Cup kick-off times to be moved so that its members were not exposed to searing heat.
Meanwhile, ITV and the BBC were set to meet today to divide up their coverage of the 64 World Cup matches.
ITV, which is believed to have the first pick of England's matches, is expected to opt for the second group match against Uruguay, which kicks off in prime-time for UK audiences, at 8pm (UK), in Sao Paulo on June 19.
The BBC will likely take the opening match against Italy, leaving ITV with the potentially crucial final tie against Costa Rica in Belo Horizonte on June 24.
That would leave the BBC with a dilemma: gamble on England reaching the quarter-finals; or opt for coverage of a potential second-round clash against one of Colombia, Greece, the Ivory Coast or Japan.
The 2014 World Cup kicks-off on June 12 with the hosts Brazil taking on Croatia in Sao Paulo.