The ITF announced today that Steve Ayles will become ITF Executive Commercial Consultant for Asia-Pacific. Ayles has held senior positions in sport for over 17 years, including his most recent position as Director of Commercial for Tennis Australia where he was responsible for the successful strategy for the growth of the Australian Open in the Asia-Pacific Region. He was also the CEO of Tennis Queensland and tournament director for combined ATP/WTA Events for several years as well as the Hopman Cup, the ITF’s International Mixed Team Championship and many Davis Cup and Fed Cup ties for Tennis Australia.
“The ITF is very happy to have Steve Ayles represent our commercial interests in the important Asia-Pacific region,” said ITF President Francesco Ricci Bitti. “Steve has a wealth of experience in this area and is very well placed to promote our activities throughout this region. We think Steve is an excellent fit for the ITF because of his work at Tennis Australia and especially his involvement with our key competitions.”
“I am greatly looking forward to representing the ITF in Asia-Pacific,” said Ayles. “I have worked for a state federation and a national federation and now the international federation. As someone who has had a major involvement with and great respect for key ITF activities like Davis Cup and Fed Cup, I am convinced that there are many opportunities in the Asia-Pacific region for the ITF properties.”
Ayles will report to ITF Executive Vice President Juan Margets.