The Yonex All England Open Badminton Championships, one of five events on the sport’s top-tier Premier Superseries, will continue to be staged at Birmingham’s National Indoor Arena until 2021, Badminton England, the domestic governing body, has announced.
Badminton England said it ran a “competitive tender and partnership process” for the hosting of the tournament.
The NIA, one of the busiest large-scale indoor arenas in Europe, has staged the annual championships since 1994, before which London’s Wembley Arena had been the long-term home.
The NIA is undergoing an extensive £26-million ($43.3-million) redevelopment, culminating in a relaunch in January 2015.
Adrian Christy, chief executive of Badminton England said: “We are excited at what the redevelopment of the NIA will mean to our event. Badminton is a huge international sport - the global broadcast reach over the week of the event is over 315 million, generating outstanding exposure for both the venue and the city.
“The wider partnership agreement will see the creation of a lasting legacy for the sport across Birmingham and the formation of new clubs as well as initiatives to promote badminton in schools and workplaces.”
Phil Mead, managing director of arenas at the NEC Group, which owns the NIA, added: “The NIA’s redevelopment is vital in ensuring we continue to attract international and national sporting events to Birmingham in an increasingly competitive global marketplace.”
The 2014 championships take place from March 4 to 9.