Eurosport, the pan-European sports broadcaster, today announced a three-year deal with World Archery, the sport's governing body, to televise its major competitions.
The extended deal, running up to 2016, comes on the back of a successful trial last year when Eurosport broadcast the Archery World Cup and World Archery Championships.
Under the terms of the new rights agreement, delayed coverage of the World Archery Indoor Championships, taking place in Nimes, France this week, will be shown on Eurosport 2 on March 1 and 2, with highlights of the week-long competition scheduled for the main Eurosport channel on March 5.
The Eurosport and Eurosport 2 channels will show highlights from the four Archery World Cup stages in 2014, in Shanghai (April 22-27), Medellin (May 13-18), Antalya (June 10-15) and Wroclaw (August 5-10).
The final in Lausanne from September 5 to 7 will have two dedicated live programmes on Eurosport 2, with highlights on both Eurosport and Eurosport 2.
World Archery said the Eurosport Asia-Pacific unit also has the option to broadcast live or delayed coverage of the 2014 World Archery Indoor Championships, or this season’s Archery World Cup Final.
Over the second and third years of the rights deal, Eurosport will showcase Archery World Cup stages and finals, World Archery Championships and highlights from other major events.
To complement the broadcast programme, World Archery has planned strong promotional campaigns on Eurosport’s television and digital networks. They begin with a new 30-second promotional spot that debuts on Eurosport networks on Saturday, to coincide with the first day of world championship coverage.
Tom Dielen, secretary general of World Archery, said: "Eurosport’s coverage of the Archery World Cup circuit and world championships in 2013 saw a larger audience captivated by archery’s own international calendar than ever before. The continued demand for images of our sport puts us in an encouraging position as we reach the halfway point in this Olympic cycle, and it’s a privilege to be back on Eurosport for the next three years."
Olivier Fisch, commercial director of Eurosport, added: "Archery’s multi-media visibility continues to grow across the Eurosport platforms. For the next three years, fans will be able to follow the Archery World Cup from start to finish on television and the circuit will engage a huge number of new viewers. "Archery will become a regular fixture which will enable fans to follow the competitions and athletes more easily, and we’re looking forward to sending images of this exciting and enjoyable Olympic sport to millions of homes around the world."
Last year, World Archery claimed to have reached over 125 million people worldwide on the Eurosport network with live coverage and highlights, television and new media advertising campaigns. It said it was an "unprecedented audience" in Europe for the sport outside of the Olympic and Paralympic Games. Sportcal