All nine races in cycling’s 2014 UCI Women Road World Cup are to receive worldwide broadcast coverage as part of a move by the UCI, the sport's world governing body, to advance the development of women’s cycling.
The UCI said that the broadcast packages would be produced by VSquared TV, the UK-based specialist road and track cycling production company, and have already been acquired by networks such as the BBC (in the UK), Rai (in Italy), NOS (in the Netherlands) and Canal Plus (in France).
Positive talks are ongoing with a range of other broadcasters around the world, the UCI added.
News roundups and highlights packages will be produced from each of the nine World Cup rounds, while six features will be produced to showcase women’s involvement in top-tier cycling.
Coverage of the UCI Women Road World Cup will also be shown on the UCI’s channel on YouTube, the live streaming and video sharing website.
Brian Cookson, the UCI president, said: "We are extremely fortunate to have the support of the race organisers for this initiative. Their dedication and incredible work has already had a large part to play in the growing success and popularity of women’s cycling. By staging exciting and high-level events, they are improving its image and generating more interest from the fans."
Cookson continued: "This is an exciting and positive year for women’s cycling. With the launch in 2014 of La Course by Le Tour de France on the last day of the Tour de France and now this increased visibility of our leading professional women’s cycling series, it is clear that real momentum is building."
The 2014 UCI Women Road World Cup begins in the Netherlands on March 15 and concludes in France on August 30.