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27 Aug 2019

FIBA innovates with 4K broadcast at FIBA 3x3 World Tour Debrecen Masters 2019

FIBA will produce and broadcast for the first time ever in 4K during an outstanding week of 3x3 basketball in Debrecen, Hungary, which will include not only the FIBA 3x3 World Tour but also the FIBA 3x3 Women’s Series and the FIBA 3x3 Europe Cup 2019, on August 27 - September 1.

FIBA will start 2 weeks of digital innovation at the FIBA Basketball World Cup 2019 with the 4K livestream of 3 of the biggest FIBA 3x3 events.

In the fifth year of being home to 3x3 competitions, Debrecen was an obvious choice to showcase the new broadcast technology. Fans will enjoy the high resolution and enhanced images during the streaming of a World Tour which includes 9 of the best 11 professionals teams in the world, a Women's Series with 2 World Cup 2019 medalists and Europe Cup with 24 of the top European teams.

FIBA 3x3 is known for its youth-oriented approach and social media success. For these reasons, the 4K broadcast will be brought exclusively to the community of more than 2 million FIBA 3x3 fans on FacebookYouTube and Sina Weibo.

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Exciting, urban and innovative, 3x3 is inspired by several forms of streetball played worldwide and is considered the world’s number one urban team sport. Steered by FIBA, games see two teams of three players face off on a basketball half-court.

It was played successfully for the first time in international competition at the 2010 Youth Olympic Games in Singapore and since then has benefited from the launch of a yearly city-based FIBA 3x3 World Tour and national-team FIBA 3x3 World & Continental Cups.

On 9 June 2017, 3x3 was added to the Olympic Program, starting from the Tokyo 2020 Games.

Nike is the Founding Partner, Wilson the Global Sponsor and Tissot the Official Timekeeper of FIBA 3x3.

FIBA 3x3 events are played on Enlio floors with Wilson balls, Schelde backstops, and the Magic Sky canopy system.

For further information about 3x3, visit fiba3x3.basketball, FIBA 3x3 accounts on FacebookInstagramSina Weibo, Tencent, TwitterYouku and YouTube or contact 3x3 [(at)] fiba [(dot)] com.

FIBA