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Sport
16 Jun 2017

FIBA website renamed following acquisition of .basketball domain

FIBA, the international basketball federation, has relaunched its website after obtaining the .basketball domain name.

The official website has changed from FIBA.com to FIBA.basketball.

Pointing out that it was one of the very few international federations to have applied for and successfully secured the Top Level Domain (TLD) named after its sport, FIBA said it was now able to provide basketball stakeholders and fans with “a trusted and secure domain space that is consistent with industry standard service levels.”

The federation stated it had acquired the .basketball domain with a view to:

• Accelerate the promotion of basketball and stakeholder brands in a controlled environment;
• Promote the sport and unify the global community online under a common banner;
• Make sure the rights of privileged basketball stakeholders are preserved;
• Link all participants via a specific identity and create a recognisable digital space for all basketball-related activities online.

FIBA secretary general Patrick Baumann said: “The .basketball domain is ideal because it is clear, specific, has a global scale and reach and defines the sport. Ensuring that .basketball is kept within the sport for the benefit of the global basketball community is fully in line with one of FIBA's missions - that of bringing people together and uniting the community.”

The process to acquire the domain began in 2012 when FIBA partnered with Roar Domains, a US company focused on the commercialisation of TLDs, in an application to the Internet Corporation for Assigned Names and Numbers, and this ultimately proved successful.

FIBA said it expects the global basketball community to adopt .basketball and is offering priority access to the domain names to its 213 national federations and their members, including leagues, clubs and players, and other key stakeholders.

The domain will be available to the general public in 2018. 

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