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05 Jul 2018

FIH in search for agency to develop mobile app

By Martin Ross

The FIH, field hockey’s international federation, has issued a request for proposals from digital agencies to develop a mobile app.

The Lausanne-based governing body has asked prospective bidders to outline their proposals to develop an app for iOS and Android devices that “aligns our presence with the FIH event positioning, brand and key messages.”

A revamp of the official FIH website is also being considered and agencies have been asked to carry out a design assessment of the website and make at least three suggestions for design improvements.

Budgets must be detailed for three different scopes of work: for a mobile app only; the website only; or both.

It is understood that interested parties have been asked to submit their proposals by 18 July before presentations from a trio of final candidates take place on 24 July. The successful bidder is scheduled to be notified on 27 July.

Outlining its expectations ahead of the development process, the FIH has flagged up the mobile app and web offerings of Fifa, the International Olympic Committee, World Rugby and the Indian Premier League as examples of the direction it wants to follow.

The app is expected to include news articles, video pages, photo galleries and an array of statistics and live player and team information.

The RFP document makes no mention of a live streaming element within the redesigned FIH app.

YouTube, the Google-owned video sharing platform, teamed up with the FIH ahead of last year’s Hockey World League Finals to live-stream matches from the men's and women's finals in countries where no broadcast deals are in place.

Earlier this year, the FIH signed a two-year digital agreement with Little Dot Studios, the London-based media firm, to “amplify” the federation’s content and increase its online engagement with fans ahead of this year's World Cup and Champions Trophy events.

In terms of a timetable for the launch of the new app, the FIH has set a date of 21 November by which it needs to go live, given the Men’s Hockey World Cup begins on 28 November and the inaugural Hockey Pro League takes place at the start of 2019. 

Interested parties with specific questions have been asked to email the FIH (on tech [(at)] fih [(dot)] ch).

Sportcal