The FIVB has welcomed Ganten Water into the volleyball family, agreeing a four-year partnership with China’s leading mineral water firm, as the growing popularity of volleyball continues to attract global sponsors.
It has been a landmark season for the FIVB, following the success of its inaugural Volleyball Nations League (VNL) earlier this year. Joining forces with Ganten, part of the Shenzhen Ganten Food & Beverage Co. Ltd, is an indication of the FIVB’s commercial success in China and across the world, whilst identifying the International Federation as a prominent power within the sports movement.
Already supplying water to some of the most recognisable organisations and events in world sport, Ganten will be onsite at all matches worldwide during the VNL and the FIVB Volleyball Women’s Club World Championship, through to the 2022 editions. Ganten will also supply an innovative athletes’ bench, specifically designed for the VNL.
The agreement also includes digital activations of the FIVB’s events as well as dedicated television and marketing campaigns focused on volleyball. This will be shown on Chinese broadcaster CCTV-5, China Central Television’s dedicated sports channel.
As this year’s FIVB Volleyball Women’s World Championship in Japan reaches its climax, it was also confirmed that Ganten will sponsor the next edition of the Women’s World Championship in 2022.
FIVB President Dr. Ary S. Graça F° said:
“The FIVB is extremely pleased to partner with Ganten as together we act as one, engaging a growing volleyball audience worldwide. This is a particularly exciting time, with the inaugural edition of the VNL earlier this year showing a revolutionary way forward for the sport. We are passionate about our partnership with Ganten; they share our family values of inclusivity and respect, whilst promoting a healthy lifestyle.
“Ganten joining the FIVB family is a clear indication of the strength and popularity of volleyball, with another global partner joining the FIVB team to take the sport to the next level, not just in China but internationally.”
Ganten CEO Jingliang Zhou said:
“We are delighted to be teaming up with the FIVB. Our partnership with such a highly-recognised international sports federation, and its globally iconic events such as the VNL, FIVB World Club Championship and Women's World Championship, will help enhance our brand depth and exposure across the world. As a result of vigorous growth in our overseas markets, where the industry recognises Ganten as the first Chinese drinking water factory to be established, we firmly believe that the partnership with the FIVB will continue to elevate Ganten's reputation internationally.
“Ganten's long-term investment in sport has enhanced its excellent brand image in the consumer's heart. Our dedicated effort and contribution to the sport movement is increasing people's awareness of the importance of exercise and health. This is parallel to the FIVB's vision of volleyball as the world’s number one family sport that can be played by all ages and backgrounds, anywhere in the world.”
Ganten joins the FIVB’s portfolio of international partners, which includes Mikasa, Senoh, Gerflor, DB Schenker and Asics. The partnership with Ganten reinforces the FIVB’s presence in China, a key market for volleyball and beach volleyball.
About the FIVB: The FIVB is the governing body responsible for all forms of volleyball on a global level. Working closely with national federations and private enterprises, the FIVB aims to develop volleyball as a major entertainment sport through world-class planning and organisation of competitions, marketing and development activities. The FIVB is part of the Olympic Movement, and a key contributor to the success of the Olympic Games.
About Shenzhen Ganten Food & Beverage Co., Ltd: Shenzhen Jingtian Food and Beverage Co., Ltd. (hereinafter referred to as "Jingtian Company") was established in 1992 in Shenzhen. It is a group enterprise specialising in the production and management of packaged drinking water. At present, it has more than 8,000 employees. It owns more than 10 independent subsidiaries and large-scale production bases, including Guangdong Ganten Industrial Co., Ltd., Zhejiang Ganten Food and Beverage Co., Ltd., Jingtian (Fujian) Food and Beverage Co., Ltd., Jingtian (Xiamen) Food and Beverage Co., Ltd., Jiangxi Ganten Food and Beverage Co. Ltd.
Ganten Natural Mineral Drinking Water comes from a deep layer of rock. It contains natural mineral elements which the human body needs every day. Its sales network almost covers the full domestic market and, at the same time, it has been exported to European and American markets. The annual total sales volume have increased year-on-year.