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Sport
01 Mar 2018

Global partner double: ITU signs up Asics and renews with NTT

The International Triathlon Union, the sport’s world governing body, said today that it has signed a “multiple year global agreement” with Asics for the Japanese sportswear company to become a global development partner of the ITU.

Meanwhile, it has also renewed its contract with another Japanese company, the NTT Group, to continue as a global partner of both the ITU and the ITU World Triathlon Series from 2018 until 2020.

The ITU said that the contract with Asics was “made possible by ITU’s confidence in ASICS’ strong commitment to promote and develop triathlon globally. ITU has created a global development programme setting out the goals that will impact all areas of the sport around the world over the coming years. The ITU 2018-2021 strategic plan takes a step forward with the new global partnership with ASICS, which provides essential support to the ITU development programme both financially and in terms of sporting equipment.

“Among the programme’s key areas of focus are greater empowerment of national federations, helping them to achieve their goals with greater self-sufficiency, and assisting new and emerging federations to establish themselves on the world stage.”

Marisol Casado, the ITU president, said: “ITU is delighted to welcome ASICS as the new naming global partner in triathlon development as we continue to grow our sport around the world across the Tokyo 2020 Olympic cycle and beyond.

“The comprehensive 2018-2021 strategic development plan is designed to maintain the current upward trajectory of the sport of triathlon and this partnership allows us to reach further than ever in that quest.”

Asics is a popular brand with professional athletes in many sports and now a partner of the IAAF in a three-year deal that started in 2017. 

With respect to NTT, which became a global partner in 2016, the ITU said that the company “will continue to serve as ITU’s exclusive communications and systems integration partner. As part of their strategy leading up to the Tokyo 2020 Olympic and Paralympic Games, NTT also will acquire rights at various triathlon events in Japan, Asia and worldwide.”

Brokered jointly by ITU and the Japan Triathlon Union, the ITU said that the deal “extends the partnership so that NTT Group will be the global partner on all ITU’s World Triathlon Series, which this year comprises eight events.

“Also, NTT Group will showcase its products and services to a global audience of sport fans thanks to the partnership with the top-tier series of races for ITU, the World Triathlon Series.

“NTT will be the exclusive communications and systems integration partner at all ITU World Triathlon Series races in 2018, and the NTT Group will look to develop the partnership towards 2020 and beyond in an effort to improve the athlete and fan experiences at ITU events worldwide.”

NTT was appointed in 2015 as the first gold partner of the Tokyo 2020 Olympic and Paralympic Games to serve as the official telecommunications services partner of the organising committee.

Casado said: “NTT has a proven history of delivering value to clients to the highest standards, which is also one of our main goals at ITU. This great cooperation will help us in our mission to make triathlon accessible to everyone by providing state of the art technological services to athletes, fans and spectators alike.”

Sportcal