The IAAF, athletics’ world governing body, has today extended its long-running partnership with Seiko, the Japanese watch manufacturer, by another 10 years.
Under the renewed deal, which comes into effect in 2020, Seiko will provide timing and measurement services at 37 World Athletics Series events through to 2029, including five outdoor World Championships.
Seiko has been a sponsor of the IAAF since the 1985 World Indoor Games, the precursor of the World Indoor Championships, and first provided timing services at an IAAF World Championships in Rome in 1987.
IAAF president Sebastian Coe said: “Seiko has been a trusted and valued partner of athletics for over 30 years. Timing and measurement has improved substantially in that time and Seiko has always been at the forefront of the evolution. As we look forward to the next decade we know that innovation and technology in sport will change immeasurably and we look forward to continuing to offer our athletes, our fans and our media partners the latest technology and creative thinking in partnership with Seiko’s expertise and world leading sports timing.”
The IAAF’s other top-tier partners are Asics, the Japanese sportswear brand, TDK, the audiovisual manufacturer, also from Japan, and QNB, Qatar’s national bank. Mondo, the Italian sports equipment company, is an official supplier to the governing body.
This year's IAAF World Championships take place in Doha, Qatar from 28 September to 6 October.