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22 Nov 2018

Over 600 hours of Archery World Cup broadcast coverage in 2018

The number of worldwide broadcast hours dedicated to this year’s Hyundai Archery World Cup rose sharply, according to figures announced today by World Archery, the sport’s international federation.

World Archery said that the 2018 series attracted live, delayed and highlights footage totalling “over 600 hours in 2018, according to an independent study, close to doubling the amount across the previous season.”

A large chunk of the broadcast exposure came from long-standing rights-holder Eurosport, the pan-European sports broadcaster, along with US coverage on the Olympic Channel’s linear and online platforms and via NBCSN, the cable and satellite sports channel.

Elsewhere, there was an increase in coverage in Korea where national network KBS replaced commercial free-to-air broadcaster SBS as the rights-holder and generated a news broadcast from September’s World Cup Final that reached approximately 15 per cent of Korea’s adult population. The three-year contract with KBS came into effect in the middle of the World Cup season.

The addition of Spanish-language programming at the start of 2018 helped facilitate a Mexican broadcast deal with Marca Claro, the digital platform, adding broadcast hours in Latin America.

The international broadcast output was supplemented by coverage via the likes of the BBC (UK), TRT (Turkey), Sony Ten (India) and Eleven Sports (Chinese Taipei), plus an “extensive network of highlights takers.” A highlights agreement was struck with pay-TV’s Sky in New Zealand as the country returned to international competition.

Tom Dielen, World Archery’s secretary general, said: “Our combined digital and linear broadcast strategy is designed to maximise the exposure of Hyundai Archery World Cup events, while developing relationships with established broadcasters in key markets. We continue to experiment with localising content for those territories across our products – from social media to television news, and live or highlight broadcasters – making archery a more easily accessible sport to enjoy worldwide.”

This year marked the first season of World Archery’s new host broadcast deal with QTV Sports, the UK-based multimedia production company. QTV Sport was appointed as the World Cup host broadcaster, replacing Hit The Roof, the Switzerland-based firm that had held the contract since 2006.

Meanwhile, the international federation has worked with Broadreach Media, the boutique media services agency, on rights distribution.

World Archery also highlighted Eurosport’s audience of “over three million” for live coverage of the 2018 European Archery Championships in Legnica, Poland.

Sportcal