Cycling’s UCI Road World Championships attracted a record global television audience of 329 million for last year’s edition in Yorkshire in the UK.
The global viewing figure covered 124 countries, and represented an increase of 31 per cent from 250 million for the 2018 event, according to the organisers.
The 2019 championships were broadcast in 24 more countries than the preceding edition.
Globally, the total number of broadcast hours increased by 38 per cent year on year, with 7,089 hours of coverage.
Europe accounted for the majority of the coverage, with over 6,500 hours of content broadcast across 40 nations. In the UK, every race was shown live on the BBC, the public-service broadcaster, with extensive coverage in popular cycling markets such as Belgium, the Netherlands and Germany.
The 92nd edition of the championships was centred on the town of Harrogate, marking the fourth time it was held in the UK and the first since 1982.
Chris Pilling, chair of Yorkshire 2019, said: “These are fantastic figures which far exceed our initial broadcast expectations. We pledged we would showcase Yorkshire to 250 million people across the globe, so to reach 329 million in 124 countries is very satisfying. We delivered an inclusive, innovative and inspiring championships.”
This year’s UCI Road World Championships will be held in Aigle and Martigny in Switzerland from 20 to 27 September.
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