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02 May 2019

Sony lands exclusive World Archery rights in eight countries

Sony Pictures Networks, the Indian broadcasting group, has acquired rights to World Archery's showpiece events in 2019, the sport's governing body has announced.

The initial one-year deal covers the Hyundai Archery World Cup season and the Hyundai World Archery Championships, which will be the primary qualification event for the Tokyo 2020 Olympic Games.

The contract gives SPN exclusivity in India, Sri Lanka, Bhutan, Pakistan, Nepal, Bangladesh, Afghanistan and Maldives.

Ugur Erdener, president of World Archery, said: “Ever since Deepika Kumari’s victory at the Commonwealth Games in 2010, Indian archers have come within a few arrow’s widths of claiming titles at the sport’s biggest events.

“Archery is a sport of precision, patience and practice – and of rising popularity in the Indian sub-continent, where it is rooted in the region’s culture and history. We expect this new partnership with Sony to leverage the excitement of our international calendar to engage people across the region with archery in the lead-up to the Tokyo 2020 Olympic Games.”

Rajesh Kaul, SPN India's chief revenue officer, head of distribution and sports business, added: “Our goal has always been to showcase the best of International sporting events and Sony Pictures Networks is strongly focused in expanding its international sports portfolio as well as growing its sports offerings.

“We are pleased to announce that we are the official broadcasters of the 2019 Hyundai Archery World Cup in India where viewers can look forward to seeing the Indian contingent perform and make its mark in this global arena.”

Last month, World Archery struck a rights deal across Latin America with Claro Sports, the broadcaster owned by Mexican telecoms giant América Móvil.

The 2019 Archery World Cup got under way in Medellin, Colombia last week. Leg two is slated for Shanghai in China next week.

The World Championships will be staged in s'-Hertogenbosch, the Netherlands, in June.