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23 Jun 2017

Sport climbing adds sponsor for World Cup event in India

The International Federation of Sport Climbing has signed up Bajaj Electricals, the Indian manufacturer of kitchen and domestic appliances, as a sponsor of the IFSC Climbing World Cup.

The sponsorship covers this weekend’s tournament at the CIDCO Exhibition Centre in Navi Mumbai.

Anant Bajaj, joint managing director of Bajaj Electricals said that the sponsorship gives the company “an opportunity to associate with a growing sport and further expose our brand amongst the millennial population across the country.”

He added: “India has massive potential in becoming a leading player in sport climbing. The sport is engaging to watch and I am sure its popularity will only grow in the coming times. We hope that this is only the beginning of a long and successful journey with IFSC.”

Earlier this year, Force Climbing, the climbing holds manufacturer, was named as an official sponsor of the IFSC.