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21 Jun 2017

World Archery lands long-term NBC rights agreement

NBC Sports Group, the Comcast-owned US broadcaster, has signed a four-year media rights agreement with World Archery, the sport’s international federation.

The broadcaster has secured exclusive rights to televise and stream World Cup and World Archery Championships events until 2020.

NBC has vowed to air the content on linear networks and via its NBC Sports Group digital platforms.

World Archery said today: “An estimated 23 million people across the nation pick up a bow each year, according to a report by the Archery Trade Association, making the United States a key market for the sport.”

Tom Dielen, the federation’s secretary general, added: “Engagement with World Archery’s international calendar is steadily growing and this new partnership marks a huge step forward for archery’s penetration into the North American market.”

Four Hyundai Archery World Cup seasons are covered by the US rights agreement, along with the World Archery Championships in 2017 (Mexico City) and 2019 (the Netherlands).

Earlier this year, NBC Sports Digital picked up exclusive streaming rights to the Shanghai stage of the 2017 World Cup.

NBCUniversal last week announced the launch of the new ‘Olympic Channel: Home of Team USA’ in more than 35 million US homes, including subscribers of Altice, AT&T, DirecTV, Comcast, Spectrum, and Verizon.