While logged in to their username Facebook users are now able to interact with the sport's world governing body and Back Softball. The Olympic reinstatement campaign each has its own page and will be maintained regularly with updates, events, photos and more. Visitors to those pages are welcome to become 'Fans' of the ISF and Back Softball, in addition interaction with other softballers is encouraged via discussion boards and posting users' thoughts on the message walls.
"The online community has grown exponentially over the years just like the participation in softball as well as the great numbers of spectators and viewers our sport has worldwide", said ISF President Don Porter. "Many of our athletes alone have personal pages on Facebook and surely there are scores of other players, coaches, umpires, administrators, parents and fans on there too. It's a logical progression for us to expand our Internet presence by setting up these pages on one of the World Wide Web's largest social networking sites".
The Back Softball page is aimed at educating its visitors on the situation concerning softball not being a part of the 2012 Olympic programme and the ISF's continued efforts to get women's fast pitch softball reinstated for the 2016 Games.
"We are proud of our internationalsoftballcom and backsoftballcom websites", Mr Porter added. "However establishing a presence on Facebook allows us another opportunity to get in front of people that may not have seen one or both of our official sites yet".
The ISF page on Facebook, www.facebook.com, shows what is being done for the sport around the world It is set up to regularly inform fans of international softball tournaments and give them a chance to get involved in their own way.