The new format will consist of six World Championship events plus a Grand Final every year, extending the current single World Championships event into a series. A major feature is the world's best athletes will now consistently race head-to-head. World class venues in internationally renowned cities will be selected to host each World Championship event with guaranteed live international high-definition television offered.

"This is a great step forward for triathlon and it is exciting for triathlon to be moving in this direction", said Olympic gold medallist Emma Snowsill of Australia. "For us the athletes, this is phenomenal. The benefit of live TV is that it creates a proper season. People will know when to watch and when to tune into triathlon."

For the first three years, the events programme will be scheduled on a monthly basis from March to September. In an Olympic year, the Grand Final will move to October or November. This provides the athletes, coaches, National Federations, sponsors and television broadcasters with a well planned stable schedule of high quality events.

"This new series will provide our athletes with a stage to showcase triathlon to the world", said ITU Executive Director, Loreen Barnett. "With the success of the Beijing Olympic triathlon, we feel there is no better time to announce our future direction. No one has done this in our sport before and we are proud to be leading triathlon into a new era."