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Sport
19 Jan 2022

BWF signs mega deal with SPOTV

The Badminton World Federation (BWF) can announce it has granted Eclat Media Group exclusive live television and digital rights to the HSBC BWF World Tour and TotalEnergies BWF Major Championships for its SPOTV platform across in 12 territories across Asia in a five-year deal beginning last week with the YONEX-SUNRISE India Open 2022.

Eclat recently expanded its SPOTV platform in Asia with fans in Cambodia, Hong Kong China, Indonesia, Laos, Macau China, Mongolia, Myanmar, Philippines, Singapore, Thailand, Timor Leste and Vietnam are now able to tune into the best badminton action around the world.

BWF Secretary General Thomas Lund said this is a game changer for the sport of badminton.

“We are excited to welcome Eclat Media Group to the BWF family, and we look forward to seeing many hours of badminton being broadcast on SPOTV for the next five years. The partnership offers fans in these 12 territories unprecedented opportunity to watch and engage with more badminton, more regularly as we look to strengthen the sport’s popularity in the region,” Lund said.

Mitchell Hong, Chairman of SPOTV and CEO Eclat Media Group, added: “Badminton has a long-standing presence in the region with top shuttlers and homegrown champions from Asia taking centre stage in recent years. Eclat is proud to include the BWF World Tour and BWF Major Championships as part of SPOTV’s programming slate, as it endeavours to bring world-class premium sports content to fans in Asia.”

The deal was brokered by BWF’s Commercial and Broadcast partner, Infront.