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30 Apr 2019

FEI takes to the air with apparel brand Horse Pilot

By Simon Ward 

The FEI, the international governing body for equestrian sports, has today unveiled Horse Pilot, the French specialist clothing company, as its new apparel supplier.

The agreement runs for four years until 2023.

Horse Pilot succeeds Ariat, the USA-based footwear and apparel company, which signed a licensing and sponsorship deal with the FEI, in April 2015.

As the official FEI equestrian apparel supplier, Horse Pilot will look to raise awareness of its products and is planning to roll out a bespoke clothing range for the FEI in 2020.

The company was founded in 2010 and now supplies clothing in more than 200 stores across 40 countries, and has multiple individual partnerships with riders in jumping, eventing and dressage.

In a statement, FEI commercial director Ralph Straus said: “Horse Pilot was the logical choice of apparel supplier. They are a young, dynamic company with a passion for developing high performance quality sports clothing for athletes. We know that their experience in apparel development will translate well for the specific professional demands of our onsite operational staff.”

Horse Pilot co-founder Aurélien Guillon added: “We are incredibly excited to become the official apparel supplier for the FEI. Our partnership with the FEI plays a key role in maximising Horse Pilot’s global exposure and visibility. Our aim has been to bring design and innovation to all equestrian athletes.”

The company joins the FEI commercial programme headed up by top partner Longines and also including partners ATPI Sports Events, Boehringer Ingelheim, Jet Set Sports, Otto Sport International, Pixio and SAP.