Skip to main content
Sport
08 Jul 2021

FIBA and Tissot partnership stands the test of time with extension until 2027

FIBA, the International Basketball Federation, and Tissot will continue their long-standing relationship as they announced the extension of their partnership until 2027.

Tissot and FIBA share a common passion for performance, precision and innovation. Both are committed to delivering unforgettable memories to basketball fans across the world - both on and off the court. Through this continued partnership, Tissot and FIBA aim to bring the partnership to new heights and set new standards within the sponsorship world.

Despite these recent extraordinary times, this new agreement reflects FIBA's continued global commercial appeal as well as the tremendous support and trust by its Global Partners. The Swiss watchmaker has held one of the longest partnerships in FIBA's history as it has been a FIBA Global Partner and the Official Timekeeper since 2008.

The deal grants Tissot key commercial rights across all FIBA competitions, including the men's and women's Olympic Qualifying Tournaments, FIBA Continental Cups for both men and women, FIBA Youth World Cups, the FIBA Women's Basketball World Cup and FIBA's pinnacle event the FIBA Basketball World Cup.

The new partnership brings additional benefits, including Tissot precision timing technology, in the form of shot clocks to FIBA's key international basketball competitions. The timekeeping and scoring systems that have been developed have enabled real-time access to all information and ranking lists to a large scope of stakeholders, ranging from TV viewers and internet users to commentators, live spectators, coaches and team delegations. All of that assists in increasing both the analysis and the enjoyment of the game.

As well as on-court timing, Tissot will continue to support FIBA's digital channels and platforms that connect fans to their favorite sport. These include the fan-favorite FIBA mobile app and the much-loved Buzzer Beater videos that capture the most exciting on-court action.

Over the years of the partnership, Tissot has been instrumental in promoting the sport globally through its impressive network of outlets. The company also has created unique and innovative activations in the sport, such as Countdown Clocks, in-store promotions and on-ground activities for fans.

Tissot possesses a special connection to the best players of FIBA competitions. Tissot is the Awards sponsor of all FIBA events as a tribute to performance and fair play, offering unique event-branded watches to the tournaments' voted Most Valuable Player (MVP).

Andreas Zagklis, FIBA Secretary General, said: "We have worked closely with Tissot for over a decade now and are extremely pleased to continue our relationship with such an integral partner of the game. FIBA and Tissot are equally committed to creating the best possible products for everyone in basketball, and the length of this partnership allows for both sides to come up with innovative ideas to push the game to an even higher level".

Sylvain Dolla, Tissot CEO, said: "We believe that timing is a key element of what makes basketball such an exciting sport. Every tenth of a second count and a buzzer beater can change the course or the outcome of a game, making the difference between champions and challengers. Our continued work with FIBA shows our commitment to the sport, the teams and the players on a long-term basis. We are proud to be the Official Timekeeper and that Tissot is the only name associated with timing in international basketball".

This agreement was brokered by FIBA Marketing, the strategic partnership between FIBA and Infront.