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07 Apr 2021

FIBA launches executive marketing programme for national federations

FIBA, basketball's international governing body, has unveiled an executive marketing programme for national federations.

The FIBA Executive Marketing Programme (FEMP), an online learning initiative, is designed to assist the commercial planning and needs of national federation members, in particular senior management.

FEMP aims to provide in-depth information on various marketing topics on an online platform and will commence later this month.

In a statement, FIBA said: “As part of its 'Empower National Federations' strategic objective, FIBA is committed to the sustainable growth and commercial development of national team basketball, and candidates will gain first-hand knowledge from various experts, including external consultants, FIBA Media and FIBA Marketing representatives, selected National Federations and FIBA's Sport and Competitions professionals.”

The programme will provide the tools necessary for national federations to create and implement marketing plans to enhance events and activities within their organisation. It is divided into three modules - marketing plan, sponsorship and gameday revenues - and is available in English, with French and Spanish versions to be released at a later date.

In 2020, as activity was impacted by the coronavirus pandemic, FIBA produced more than 650 webinars for national federations, players, coaches, game officials and others to support their development and learning activities.

National federations can nominate two candidates to the programme, which is accessible though the FIBA Knowledge Sharing Platform online.