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Sport
20 Feb 2020

FIVB partners with WSC Sports to enrich video experience for volleyball fans

WSC Sports, the global leader in artificial intelligence (AI)-driven sports video technology, has announced an ongoing partnership with the International Volleyball Federation (FIVB) to create and distribute AI-powered video content from the FIVB's major men's and women’s events, after a successful launch that included the Volleyball Nations League and the Tokyo 2020 Olympic qualification events.

WSC Sports’ technology enables the FIVB to customise and distribute highlights for different geographical locations around the world. AI is used to shift the emphasis in highlights clips towards the team most relevant to each individual market. Thanks to the technology, fans around the world have already experienced tailored versions of the most exciting moments of recent international competitions, including the World Cup, Volleyball Nations League, Club World Championships, Challengers Cup and Olympic qualifications.

During a six-month period, the governing body was able to generate and distribute more content to a wide array of social channels. The optimised video strategy saw the FIVB’s audience double, in a challenging time that also saw some of the major social channels change their algorithms. WSC Sports’ platform enabled the FIVB to maintain engagement levels across social channels, despite the changes.

“The FIVB holds the most important role in promoting volleyball globally,” said Aviv Arnon, Co-Founder and Chief Business Development Officer, WSC Sports. “We are excited to work alongside them and support their efforts to reach each and every fan with tailored content, generating customised videos for various markets around the world.”

The FIVB’s swift adoption of the platform created by WSC Sports’ technology has effectivity transformed content production in terms of both productivity and relevance to fans.

“The FIVB’s cooperation with WSC Sports reinforces the global impact of our events on digital and proves our commitment to showcasing the best of volleyball to our fans, thanks to innovative digital solutions,” said FIVB Secretary General Fernando Lima. “This partnership empowers the FIVB to deliver an unprecedented experience directly to fans wherever they are.”

Looking ahead, the FIVB and WSC Sports will continue to strengthen this partnership by automating beach volleyball content creation, analysing 10+ years of archived content and supporting FIVB's national federations around the world in their own efforts to drive digital engagement with volleyball.