Chinese equipment manufacturer Sanlida has partnered with World Archery to become title sponsor of the World Archery Rankings and a diamond partner of the federation until the end of 2024.
The rankings will now officially be known as the “Sanlida World Archery Rankings”.
Sanlida branding will be added to the world ranking pages on worldarchery.sport, as well as on the athlete biographies, and the company will receive exposure on social media as part of the agreement.
Additional benefits include on-site branding at events, a target face license and access to World Archery’s extensive image archive.
Sanlida is a fast-growing manufacturer of recurve and compound bows and accessories. It is the first company headquartered in China to join World Archery’s industry sponsorship programme.
World Archery secretary general Tom Dielen said:
“We’re proud to partner with professional, progressive companies that are pushing the sport of archery forward worldwide. Sanlida is making a mark domestically in the large market of China and abroad.”
“This agreement marks a new chapter in the history of our world rankings, now the Sanlida World Archery Rankings, and will lend significant exposure to one of the up-and-coming names in the sport.”
Sanlida Archery president Luo Xiaoping said:
“We are very glad to cooperate with World Archery and grateful of its recognition of Sanlida’s brand and products. Our company is the pioneer, promoter and enabler of China’s archery industry as well as the leader in its ecosystem, providing users with truly valuable products.”
“Sanlida is committed to integrating with the resources of the global archery industry, promoting the development of the sport worldwide, and creating the perfect world for archery fans around the earth.”