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Concacaf Appoints Traffic Sports To Sell Sponsorship Rights Worldwide |
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Football - 28 Nov 2012 - Concacaf, the governing body for soccer in North and Central America and the Caribbean, has accepted a bid from Traffic Sports, the Brazil-based sports marketing agency, to sell worldwide sponsorship rights to its major competitions.
Traffic has been awarded the 'commercial partnership rights' to the 2013 Concacaf Gold Cup, the international teams competition, and the 2013-14 and 2014-15 editions of the Concacaf Champions League, the regional clubs competition, following a request for proposals issued last month.
Under terms of the deal, Traffic acquires the right to package and market the Concacaf properties globally with assets that include field-of-play branding, use of tournament marks, and hospitality.
Jeffrey Webb, the Concacaf president, said: "The strategic alliance with Traffic is the result of a long assessment process that showcases the vast and growing interest in the market for our confederation properties and tournaments. The number and quality of interested parties are also a true testament to all of our member associations’ efforts to elevate the game in our region."
Aaron Davidson, president of Traffic Sports USA, commented: "We are honoured to have been selected by Concacaf to represent these prestigious competitions. Our company has been investing in soccer in the Americas for 32 years including being the commercial agency for Concacaf from 1991 - 2003 and holding media and sponsorship rights to the majority of the Concacaf member associations until today.
"These are exciting times for football in the Concacaf region and we look forward to globalising Gold Cup and Champions League as we have done with Copa America, Copa Libertadores and Copa Sudamericana over the years."
Earlier this year, Concacaf issued a request for proposals for the marketing of international media rights to its competitions in a process won by a joint bid by Traffic and World Sport Group, the Singapore-based sports marketing agency owned by French conglomerate Lagardère.
During Concacaf’s request for proposals for sponsorship rights, all categories for the Gold Cup and Concacaf Champions League were available with the exception of the sporting equipment and apparel categories.
The 2013 Gold Cup will be held next July in venues across the United States and will feature Canada, Mexico, USA, five teams from Central America and four from the Caribbean. The 2011 Gold Cup (also held in USA) attracted a total of 617,034 spectators, representing an average of 47,464 per match date.
Sportcal
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