CCTV, the state broadcaster in China, and TVE, the public-service broadcaster in Spain, have picked up rights to this summer’s Rabobank Hockey World Cup, the joint field hockey event for both men’s and women’s teams taking place in the Hague in the Netherlands.
CCTV is to broadcast all of China’s group matches in the women’s competition, and possibly the semi-finals and finals as well.
China’s women have been drawn in Pool B and face matches against Argentina, England, Germany, USA and South Africa.
TVE is to show the matches of Spain’s men’s team on Teledeporte, its sports channel available on DTT, satellite and cable platforms.
Spain face matches in Group A at the men’s tournament against Australia, England, Belgium, India and Malaysia.
The FIH sells its broadcast rights on a territory-by-territory basis, but earlier this year signed a lucrative eight-year agreement with Star India, the pay-television broadcaster owned by Rupert Murdoch’s 21st Century Fox, for the distribution of international broadcast rights (except Argentina) to its events from 2015 onwards.
The FIH expects upwards of 300 million television viewers in over 80 countries for its showpiece event this year, which runs from May 31 to June 15.
Widespread exposure of the Rabobank Hockey World Cup is planned in both the UK and Australia, through British Sky Broadcasting, the pay-television broadcaster, and ABC, the public-service broadcaster, respectively.
Sky Sports is to show all matches to viewers in the UK and Ireland, with detailed analysis provided on its in-studio SkyPad, while ABC will show complete live or delayed coverage, flagging up its live programming during daily prime-time highlights shows and making all the programming from the tournament available on its ‘iview’ catch-up television service.
In Germany, Austria, Switzerland and Luxembourg, 33 matches, including Germany’s matches, the semi-finals and finals, will be shown on the sports broadcaster Sport1.
All 76 matches will be broadcast in the host nation on NOS, the Dutch public-service broadcaster, or through cable operator Omroep West, while coverage in neighbouring Belgium will be shared across two Flemish-language broadcasters (VRT and Telenet) and two French-language broadcasters (BeTV and RTBF).
Ten Sports, the pan-Asian sports broadcaster, is to show 38 live men’s matches in the Indian sub-continent, including preview shows for each of India’s men’s games, plus the women’s final.
Kelly Fairweather, the FIH’s chief executive, said: "On TV, at the venue, online or on a mobile device, the Rabobank Hockey World Cup will be the most highly covered and easily accessible hockey event ever seen before.”
The FIH also anticipates a strong social media and digital following during the tournament.
The world body said that it is on target to exceed over 500,000 Facebook fans, 30 million impressions on Twitter, 7,000 Instagram followers and over 3 million website views.
Meanwhile, the South African Hockey Association has announced a joint sponsorship deal with DLA Piper, the multi-national law firm, and Cliffe Dekker Hofmeyr, the South African law firm, ahead of the tournament.
As part of the sponsorship, the South Africa men’s team will wear the DLA Piper logo on their training and match shirts for the duration of the World Cup.
All 76 games from the tournament are to be shown in sub-Saharan Africa on SuperSport, the subscription broadcaster.