Li Ning, the Chinese sportswear and equipment company, has today consolidated its significant support for badminton after being unveiled as the title sponsor of this year’s BWF World Championships in Denmark.
The event will take place at the Ballerup Super Arena in Copenhagen on 25-31 August.
Last year, the Badminton World Federation signed up Li Ning, together with Red Bull China, as one of the first global commercial partners of its major events.
That deal, which runs until 2016, covers the annual World Championships, the Sudirman Cup, the biennial world mixed team championships, and the Thomas and Uber Cup, the biennial world men’s and women’s team championships.
Li Ning is providing all shuttlecocks and court mats for these events and has been title sponsor of various competitions, including last month’s Thomas and Uber Cup Finals in Delhi.
The BWF World Championships will comprise tournaments in men’s and women’s singles, men’s and women’s doubles and mixed doubles.
The draw ceremony takes place in Kuala Lumpur, the home of the BWF, on 11 August.
BWF secretary general Thomas Lund said: "BWF is pleased to welcome our corporate partners, Li Ning, as title sponsor for another prestigious tournament which will feature the top names in badminton vying for the honour of being world champions."Sportcal