The Association of Summer Olympic International Federations (ASOIF) today unveiled a refreshed brand identity, introduced in alignment with its new Strategy 2026–2032. The new visual and conceptual framework reflects the organisation’s forward-looking vision and is accompanied by comprehensive branding guidelines.
Established in 1983, ASOIF exists to represent, strengthen and grow the collective influence of the Summer Olympic International Federations within the Olympic and Sports Movement. The launch of the Strategy 2026-2032, initiated by ASOIF President Ingmar De Vos in close consultation with the member federations, signals the beginning of a new chapter for the organisation - one defined by renewed purpose, clarity, and ambition. This spirit is also expressed by the branding identity launched today.
A short reveal video clip explaining the thinking behind the logo is available below.
At the heart of the refreshed identity is a modernised symbol inspired by the points of connection within the Olympic rings. These shapes represent excellence and the shared objectives of ASOIF’s member federations. Their inward-facing composition conveys unity, illustrating how International Federations come together to advance common goals.
The design also draws on the heritage of ASOIF’s original logo, incorporating a reference to the sun - an emblematic reflection of the “Summer” in the association’s name. A warm, welcoming, and optimistic colour palette reinforces this symbolism, evoking a sense of renewal, strength and a new dawn for the organisation.
ASOIF President Ingmar De Vos commented:
As an evolution rather than a revolution, our refreshed brand looks forward - embracing change and representing a positive future. It very much reflects the essence of our new strategy which will be implemented during a pivotal period for the Olympic Movement.
This refreshed brand identity underscores ASOIF’s commitment to supporting its members and reinforcing its role within the Olympic Movement as it enters the next phase of its strategic development.
The ASOIF Strategy 2026–2032 provides a clear framework to guide the organisation’s priorities and activities over the next six years. It is structured around three core strategic pillars: Advocacy, Influence and Representation; Olympic Games Excellence; and Collaboration and Knowledge Sharing. Furthermore, the Strategy outlines ASOIF's commitment to maintain a constructive and strategically aligned partnership with the International Olympic Committee. A detailed Strategy Implementation Roadmap is currently being developed and will be communicated to ASOIF member federations in the near future.
The new ASOIF Brand Guidelines are available here. The ASOIF website has also been refreshed, please visit www.asoif.com for more details.